Sunday, 6 April 2008

Video Killed The Record Company

In a world of legally wrong but ethically ambiguous file sharing the video clip is emerging as a confusing legal mechanism of sharing proprietary content.  Where as the sharing of music is challenged at every level by the record companies whether they be downloaded as a song or even clipped off as a ringtone or stripped down to the merest guitar chords they consist of a song can still be very easily shared in the form of a video clip.  Youtube is full of every song - old and new - all of them accompanied by the video of the band playing or a more professional directed clip - but take away this video and it's no longer a marketing tool but a piece of content that you have to pay for.  A strange situation.

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