A group of bumbling Newfoundland thieves hatch a plan to steal an armoured truck. They do succesfully despite their ineptitude but the truck turns out to be a million dollar haul in one dollar coins. Hijinks ensue as they find it impossible to spend their haul because the denominations are too small.
Why It Will Work:
- The hilarity of the titular pun (a loonie is both a crazy person and slang for a Canadian dollar coin)
- Movies based on spending money can be stretched out forever (see Brewsters Millions)
- Stupid people are funny
- Newfoundland accents are also funny and incomprehensible to anyone from outside the Province
Why It Will Fail:
- Thus far, we only have a title
Why You Should Give Me $20m to Develop It:
- Product placement opportunities abound for arcade machines, drink and snack vending machines, parking meters and anything else that uses dollar coins
- Opportunity for equally hilariously titled sequel, 'Toonie' (slang for $2)
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